Arts organization leaders from around New York City gathered to talk finance at Crain’s New York Business Arts and Culture Breakfast, Tuesday. The Upper Eastside event featured leaders and alumni from top arts organizations in the city on both the panel and audience.
Executive leadership from Arts organization across the city gathered to listen to panelist stories and get advice on how to boost revenue in 2019’s funding climate. The panel discussion focused on aligning fundraising goals with donor goals. Innovation, value and relationship became major talking points as panelists addressed questions and concerns from Crain’s host moderators and attendees of the breakfast.
The panelists with combined decades of arts organization leadership experience, remained unified as they spoke about the ups and downs of Philanthropy and fundraising. The panelist roster included New York City’s iconic arts organizations including; Lane Harwell, Program Officer, Creativity and Free Expression at the Ford Foundation, Stephanie Pereira, Director for NEW Inc., Jonelle Procope, President and CEO – Apollo Theater, Frederick Wodin, Director of Corporate Relations – New York City Ballet.
While attendees enjoyed a flowing steam of coffee and baked goods, during the opening segment for the event, Bank of America, New York State President Jeffrey Barker gave advice to arts organizations seeking funding during a solo Question and Answer segment. Barker said BOA supports about 2,000 arts organizations around the country including New York City.
As a part of the panel discussion, Pereira, advocated for more innovation from arts companies and organizations to widen the scope for sponsorship dollars. Pereira said organizations have to speak the language of the potential sponsor. “I don’t go in saying hey, here’s my program, here’s what I’m doing for the next month” She said during the panel. “I go in with values, vision and being in alignment with the (company) conversation”