Rightside Launches ‘Be Live’ Streaming

With live streaming fully becoming integrated into our everyday lives of media consumption, domain name registry Rightside Group LTD launched Be Live, a new brand with both a website and social media presence as an educational resource for the live streaming community. Be.LIVE offers insightful ideas, reviews, and content resources from popular streamers including Joel Comm, Brian Fanzo, Alex Pettitt, and Ross Brand.  The new site, which features Rightside’s popular .LIVE domain extension, is designed to assist a fast-growing list of brands like the NFL and Nitro Circus, innovators like Al Roker, and everyday enthusiasts like the Chewbacca mom who are embracing live streaming as a way to attract an audience and connect authentically with their fans.

“Live streaming isn’t merely a hobby or brand strategy; live streaming is a way of life, of sharing and connecting with people outside your normal media, social or professional sphere,” said Ronald C. Pruett Jr., co-founder of RokerLabs and Roker Media. “There’s a spontaneity to it, which makes it fun to watch. As more people embrace live streaming, Be Live will be a valuable resource to help people transform the user experience.”

Millions of people live stream across popular sites like Periscope, Facebook Live, YouTube Live, and Twitch. Periscope alone has more than 10 million users, and more than 2 million active daily users. Major brands are starting to recognize the value of live streaming. The Olympics live streamed 4,500 hours of last year’s Games. There is also a fast-growing list of innovators and entrepreneurs embracing live streaming from everyday people to celebrities, CEOs, athletes, businesses and networks – all looking to connect authentically with their audience.

According to research from eMarketer in August 2016, almost one-fifth of U.S. media decision-makers are planning to invest in live stream video ads in the next six months.