In an effort to keep its offerings fresh, Seattle-based coffee giant Starbucks unveiled a line of new sandwiches in New York City and markets nationwide. Among the new sandwiches released at participating locations are the spicy chorizo, Monterey Jack, and egg sandwich to appeal to the breakfast crowd. Thee’s also the ancho-chipotle chicken panini.
“We saw an opportunity to create sandwiches with bold flavors,” Sita Kacker, Starbucks product development manager said in statement. “We thought about what it might be like to live on a farm, wake up really early in the morning and have a hearty breakfast consisting of eggs, potatoes and sausage. We took all of these elements and put them together in a breakfast sandwich.”
Starbucks has been boosting its customer service and menu offerings in order to stay competitive among trendy coffee shops in NYC and around the country. In 2015 Starbucks added wireless charging stations called powermats to its stores. The powermats are a part of a deal with battery maker Duracell, creator of the technology.