Questlove Debuts Williams Sonoma Popcorn Collaboration

Williams Sonoma announced the launch of an exclusive popcorn collaboration with Grammy Award-winning musician, Questlove. Inspired by his love of design and popcorn, Questlove, designer, co-founder of The Roots and musical director of The Tonight Show Starring Jimmy Fallon, partnered with Williams Sonoma to develop a line of products that create the ultimate popcorn experience at home and on the go.

“Movies and popcorn are one of the classic pairs in Western Civilization, like Starsky and Hutch or Ashford and Simpson. Being an avid movie-goer and huge popcorn fan, I wanted to create my own popcorn collection and give it a personal Questovian spin, in two directions. The first is my custom seasonings, which let you put extra punctuation on the sentence of your popcorn, either directly from the shaker or SNEAKIES, with the help of a good spray of avocado oil for full seasoning coverage. The second is the Glow Bowl I designed that will make your popcorn happy when it’s laying in there and you happy when you’re scooping it up with your hands on date night or at a holiday gathering.” Questlove said in a statement.

The Questlove for Williams Sonoma Collection includes Popcorn Cold-Pressed Avocado Spray Oil, Seasoning Lemon Pepper, Seasoning Saturday Morning Cereal, Seasoning Truffle Parm Rosemary, Popcorn SNEAKIES Set, and the Questlove Glow Bowl.



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