Merchants Hospitality Partners With Cachet to Brand NYC Boutique Hotel

Merchants Hospitality, Inc. signed definitive agreements with Cachet Hospitality Group (CHG) to manage and brand 510 West 42nd Street property as a Cachet Boutique New York Hotel. CHG will expand its North American presence with Cachet Boutique New York — slated to open in Spring 2017. The new lifestyle boutique hotel will be located in midtown Manhattan.

“The Cachet brand is a perfect fit for this location,” said Abraham Merchant, CEO of Merchants Hospitality, Inc. “The city’s hospitality market is incredibly competitive, but with Cachet’s profitable programming, mix of modern design, cutting-edge dining, entertainment concepts and technology platform, we’re confident that our property will be successful.”

Cachet Boutique New York will feature 107 design-focused rooms, outdoor oasis including a Jacuzzi and wellness area, signature restaurant and a supper club. The property will be CHG’s third hotel in the Americas, and first Cachet Boutique in the United States, complementing the seven it currently operates in Asia.

Located at 510 West 42nd, Cachet Boutique New York will be in the cultural epicenter of the city. Guests will be mere blocks away from Hudson Yards, Times Square, Broadway theaters, the Javits Convention Center, Central Park, High Line, Madison Square Garden, and some of the world’s greatest museums. With exquisite cuisine and electrifying live events and parties, Cachet Boutique New York will be the most galvanized social destination in the city.

In addition to glamorous, modern design, the guestrooms will feature Cachet’s signature luxurious bed and technology offerings including keyless check-in, high-speed internet, as well as personalized and intuitive service.

Cachet Boutique New York’s new signature restaurant and bar Eden will be a farm-to-table, serving breakfast, lunch and dinner. Eden will feature an extensive wine list, an array of globally inspired cocktails and world class dishes created by renowned Chef David Laris. The garden oasis will be ideal for a starlit dinner, happy hour hangout, or group soirée.

To read the full release, please visit HERE.