“Marketing is around growing the business — and in the last 5 years, acquisition channels have barely evolved. The only way that marketers will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviors,” said Ryan Urban, co-founder and CEO at BounceX. “Adele and her team at Foxy Bingo represent a highly prescient vision that serves as a model for other digital marketers in the UK to follow.”
BounceX’s full suite of people-based marketing solutions will help accelerate Foxy Bingo’s monetization capabilities. By leveraging BounceX’s cookie-less cross-device identification platform, Foxy Bingo expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.
Adele Lawton, Director of Cashcade at GVC Holdings PLC said, “BounceX looks at customer acquisition and conversion in an entirely new way. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing BounceX enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, and email.”
Get more details at MarketWired