Boston Based Women Owned Startup Launch ‘Cocktail Sneakers’

A Boston-based female led company is redefining the term “Girl Boss” with the launch of a new shoe line, Cocktail Sneakers. The company’s founder, Susan Hassett said the sneaker line was inspired by the need for a well constructed, feminine, comfortable and beautiful sneaker.

“I had been in search of a sneaker smart enough for an impromptu meeting and polished enough for after sunset, but every ‘fashion’ sneaker on the market was just a permutation of a gym shoe,” Hassett said. “It was during cocktail hour on Nantucket, relegated to my generic sneakers, when I first conceptualized Cocktail Sneakers.”

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Monica Link

Monica Link

Monica Link, Publisher, Editor-in-Chief of New York City Wired and founder of Link4Productions Media & Entertainment, is a New York City-based journalist, entrepreneur and performer producing multi-media content including stage, film and digital. Her resume includes print and on-air interviews with celebrities, New York Times bestsellers, fashion and art reviews. Her work has been featured in The New York Observer, National Mortgage News, and Time Magazine and many other publications.