Boston Based Women Owned Startup Launch ‘Cocktail Sneakers’

A Boston-based female led company is redefining the term “Girl Boss” with the launch of a new shoe line, Cocktail Sneakers. The company’s founder, Susan Hassett said the sneaker line was inspired by the need for a well constructed, feminine, comfortable and beautiful sneaker.

“I had been in search of a sneaker smart enough for an impromptu meeting and polished enough for after sunset, but every ‘fashion’ sneaker on the market was just a permutation of a gym shoe,” Hassett said. “It was during cocktail hour on Nantucket, relegated to my generic sneakers, when I first conceptualized Cocktail Sneakers.”

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Monica Link

Monica Link

Monica Link, Editor-in-Chief, is a New York City-based journalist, entrepreneur and performer producing media including content, stage, film and events. Her resume includes interviews with celebrities, New York Times bestsellers, executives and fashion designers. As a passionate lover of the arts, Monica attends and reviews elite art, movies, and books in addition to business and technology.