Blippar Launches AR face profiles, Boosting the Facial Recognition Technology Industry

Blippar, the technology company specializing in Augmented Reality and Computer Vision, announced the beta launch of Halos, its Augmented Reality (AR) face profiles, which is available in the Blippar app. The launch of Halos builds on the company’s existing real-time facial recognition capabilities, which is one of the most accurate, lightweight and fast face recognition engines with over 99.67% accuracy*, based on single-model and single-patch method, and makes facial recognition technology directly accessible for smartphone users for the first time.

This new in-app feature, which follows the launch of Public Figures Facial Recognition in December 2016, will allow users to create and customize their own personal AR face profile and connect with other users by “blipping” (scanning) their faces either in person or through images. Halos users will have control of their own AR face profile and of the content they choose to upload and display.

“Our faces are our most unique and expressive form of communication. Through Halos, our AR face profiles, we are making the face accessible in digital format for the first time, providing an innovative and dynamic way of expressing ourselves and discovering more about those around you. The technology lends itself to many other forms of implementation, and we are delighted to be able to share our APIs and technology with other companies who, like us, are committed to spurring on innovation in their own industries,” – Ambarish Mitra, Co-Founder & CEO at Blippar.

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