AWS Unveils Amazon AppFlow for use with SalesForce, Slack, SaaS Applications

Amazon Web Services (AWS), announced Amazon AppFlow, a fully managed service that provides an easy, secure way for customers to create and automate bidirectional data flows between AWS and SaaS applications without writing custom integration code. Amazon AppFlow also works with AWS PrivateLink to route data flows through the AWS network instead of over the public Internet to provide even stronger data privacy and security. There are no upfront charges or fees to use Amazon AppFlow, and customers only pay for the number of flows they run and the volume of data processed.

“Our customers tell us that they love having the ability to store, process, and analyze their data in AWS. They also use a variety of third party SaaS applications, and they tell us that it can be difficult to manage the flow of data between AWS and these applications,” Kurt Kufeld, Vice President, AWS said. “Amazon AppFlow provides an intuitive and easy way for customers to combine data from AWS and SaaS applications without moving it across the public Internet. With Amazon AppFlow, our customers bring together and manage petabytes, even exabytes, of data spread across all of their applications – all without having to develop custom connectors or manage underlying API and network connectivity.”

Amazon AppFlow allows customers with diverse technical skills, including CRM administrators and BI specialists, to easily configure private, bidirectional data flows between AWS services and SaaS applications without writing code or performing data transformation. Customers can get started using Amazon AppFlow’s simple interface to build and execute data flows between sources in minutes, and Amazon AppFlow securely orchestrates and executes the data transfer.

Customers can backup millions of contacts and support cases from Salesforce to Amazon Simple Storage Service (Amazon S3), add sales opportunities from Salesforce to forecasts in Amazon Redshift, and transfer marketing leads from Amazon S3 to Salesforce after using Amazon SageMaker to add lead scores. Customers can also pull logs and metric data from monitoring tools like Datadog or Dynatrace for deep analytics in Amazon Redshift, or send customer engagement data from Slack, Marketo, Zendesk, Amplitude, or Singular to Amazon S3 for sentiment analysis. Customers can transform and process the data by combining fields (to calculate new values), filtering records (to reduce noise), masking sensitive data (to ensure privacy), and validating field values (to cleanse the data). Amazon AppFlow automatically encrypts data at rest and in motion using AWS or customer-managed encryption keys, and enables users to restrict data from flowing over the public Internet for applications that are integrated with AWS PrivateLink, reducing exposure to security threats.

Amazon AppFlow is available in US East (Northern Virginia), US East (Ohio), US West (Northern California), US West (Oregon), Canada (Central), Asia Pacific (Singapore), Asia Pacific (Toyko), Asia Pacific (Sydney), Asia Pacific (Seoul), Asia Pacific (Mumbai), Europe (Paris), Europe (Ireland), Europe (Frankfurt), Europe (London), and South America (São Paulo) with more regions planned for the future.

Get more details at aws.amazon.com/appflow

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