Nova Fitness Innovation, a network of boutique fitness studios focused on the cutting-edge of fitness technology, announced its official launch with two studios in New York City. The locations include a newly opened 3,500 square-foot space at 551 Madison Avenue and a 5,500 square-foot flagship location at 249 Church Street opening this winter. Located in Tribeca and Midtown (Madison Ave), NOVA specializes in workouts that utilize innovative fitness technologies, including Electrical Muscle Stimulation, combined with one-on-one personal training to enable clients to safely and effectively achieve their fitness goals in a fraction of the time.
“We’re building the NOVA brand to be at the epicenter of fitness technology, and providing our clientele with the most effective options available on the market,” said Jackie Wilson, CEO and Co-Founder of NOVA Fitness Innovation. “With 30-minute workout sessions, NOVA makes fitness accessible, which is ideal for busy New Yorkers. NOVA’s EMS experience and one-on-one attention is truly unique and addicting.”
NOVA is launching with seed funding from Aldavia Ventures, which focuses on mission-oriented companies. The company offers a combined 9,000 square feet of studio space, and provides multiple amenities including exercise stations, changing rooms, and showers.
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