NoMo SoHo Hotel Launches Nation’s First NFT With Hotel Stay Experience

NoMo SoHo and its ownership, the global real estate and investment firm, Sapir Corp Ltd. (“Sapir”), are proud to launch a curated NFT, making the hotel the first in the U.S. to offer guests an innovative new way to book stays using blockchain technology. Located at the nexus of fashion, design and culture in downtown Manhattan, the sleek 26-story, 264-room NoMo SoHo, managed by Highgate, is the tallest building in the SoHo neighborhood, flaunts sweeping panoramas of the city skyline and is home to the neighborhood’s famed NoMo Kitchen restaurant and the newly opened cocktail bar Nina’s x Liquid Lab.

Using SolidBlock’s platform and technology, NFTstays, a selection of specially curated NFTs, are packaged with three- to six-night stays at NoMo SoHo. Guests booking these packages will have access to exclusive preferred rates at competitive prices by purchasing an NFT depicting a recognizable part of the iconic hotel. NFT options include The Lovewall in NoMo Kitchen and “The Tunnel of Love,” the hotel’s iconic archway at the main entrance. The NFT packages start with three-night stays and are priced from .41 ETH, which at launch is valued at USD$836. In tandem with plush guestrooms featuring 10-foot floor-to-ceiling windows and luxury amenities, additional perks when booking an NFT include late check-out, complimentary breakfast, a welcome amenity and more.

Sapir, owner of NoMo SoHo, partnered with SolidBlock, a leading tokenization platform for real estate, to debut this NFT offer available only in a limited quantity. Guests will have the distinct opportunity to secure special NFT member rates with additional benefits for their upcoming stay without being beholden to a specific date.

This move to offer NFTs including hotel stays follows Sapir’s recent development of Arte by Antonio Citterio, a luxury oceanfront boutique condominium in Surfside, Miami, where a $22.5 million condominium sale in June 2021 using cryptocurrency broke several records in Miami as the first development to facilitate a cryptocurrency transaction, the most expensive price per square foot for a penthouse sold in Surfside, and the second highest in Miami Beach since 2017.

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