NASCAR Selects Amazon Web Services as Cloud, AI Provider

Auto racing giant NASCAR, is teaming up with Amazon Web Services to boost its Cloud computing, cloud machine learning, and cloud artificial intelligence technology workloads.

NASCAR will use AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com called This Moment in NASCAR History powered by AWS. The video series will debut heading into the Monster Energy NASCAR Cup Series™ race at Michigan International Speedway, sharing the greatest historical moments in NASCAR racing with viewers. NASCAR is migrating its 18-petabyte video archive to AWS, and will leverage Amazon Rekognition—an AWS service that adds intelligent image and video analysis to applications—to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors so they can easily search those tags to surface the most iconic moments from past races.

NASCAR will also leverage AWS services to enhance its full range of media assets including websites, mobile applications, and social properties for its 80 million fans worldwide.

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