iPhone SE Price $399, 4-Inch iPhone On Sale March 31

Apple is taking Pre-orders for its new 4-inch iPhone SE, set to debut on March 31. According to The Verge, the phone featuring an A9 chip, a better camera and flash, and support for Apple Pay via integrated NFC chip and fingerprint sensor. The iPhone SE is available in space gray, silver, gold, and rose gold. Data offerings include the entry level 16GB iPhone SE starting at $399 and the 64GB version for $499. The phone gives a different size option to the bigger bolder 5.5 inch iPhone 6s plus. Some customers complained it was too big.

“Many, many customers have asked for this,” Chief Executive Tim Cook said about the smaller phone at the Apple event.

In addition to the smaller iPhone, Apple is also taking pre-orders for the new 9.7-inch iPad Pro includes support for Apple Pencil, Smart keyboard covers, a 264-ppi Retina display, four speakers, and a fast Apple A9X chip. The 9.7-inch iPad Pro starts at $599 for the 32GB Wi-Fi-only model, and has a 256GB Wi-Fi + LTE version for $1,029.