Social Media Platform Provider InSided Opens New York City Office

nycwired February 7, 2017February 7, 2017 insided, New York City Wired, social media, startups

Amsterdam-based community engagement platform provider inSided, announced the opening of its US headquarters in New York City. The move by the company follows its expansion across Europe and entry into the North American market.

“While many companies are active on external social media, inSided provides a company owned community platform which brands like Sonos, TomTom and Ahold use to turn conversations into tangible business value” Robin van Lieshout, CEO of inSided said in a statement.

“CRM and customer experience management related SaaS, which includes community engagement, currently grows at a yearly rate of 34 percent. The US takes up the biggest chunk of this growth, with analysts projecting a growth to at least 60 percent ($67.2 billion) of all SaaS spending in 2019 in that region. As founders, we have been following this market growth in detail and made it part of our strategy to expand our company into the US after focusing on Europe while setting up our cloud infrastructure, reaching product market fit and making strategic hires. We are confident in reaching the same impact in the US, while growing towards global market leadership in the community engagement space,” van Lieshout said.