Avaya and Zang Cloud Help Start-up Boost Donor and Customer Engagement

Zang, an Avaya Holdings Corp. company, today announced that Volar Mobile is using the Zang Cloud Communications Platform as a Service (CPaaS) to power its SMS proactive outreach service. This agile Cloud platform enables the startup to help non-profits connect with donors and businesses to connect with customers using a highly flexible, cost-efficient messaging channel.

A history of helping non-profits with fundraising inspired Volar Mobile’s co-founders to build a company that enabled both non-profits and businesses to use SMS messaging to reach their key audiences. Using SMS has a strong potential to boost donor and customer engagement, since SMS has more than twice the open rate as email.

Volar needed a back-end platform on which to power its service, evaluating a number of vendor solutions before landing on the Zang Cloud platform. Only Zang offered the combination of a reliable development platform, APIs to communications-enable its solutions and a pricing model that would help keep costs down as the company grows.