AOL Partners With BUILD, Opens Live Streaming Destination in NYC
AOL opened its new, state-of-the art live streaming studio,.The BUILD Studio, a live experience for consumers, is located at 692 Broadway in January. The new BUILD Studio encompasses 13,412 square feet and is designed to shoot in 360 degree video, furthering AOL’s commitment to providing consumers with an immersive live experience.
The BUILD Series, a global cultural platform, puts fans closer to today’s culture by connecting the most compelling, interesting and influential creators in the world with their fans. The series, produced in New York City and London, will stream 75+ live events per month with more than four hours of live programming each day at aol.com/BUILD.
“Building brands people love is our mission and AOL is launching the world’s first dedicated to live digital studio on the street in the media capital of the world — NYC,” said AOL CEO Tim Armstrong. “The world’s best talent and brands now have a place where digital meets physical and culture meets code — and the BUILD Studio represents the future of media experiences and we hope to see you there — live.”
The new BUILD Studio raises the bar — providing an immersive, interactive and intimate experience, helping fans engage with some of the biggest names in entertainment, fashion, music and business. BUILD Series guests will take questions from the live audience or from Twitter, Instagram, Facebook and Snapchat. Fans can also download the new BUILD Series app on iOS and Android to watch live interviews, submit questions to the talent, browse clips and set reminders for upcoming events.
“The BUILD Series is all about creating a fan-first experience,” said BUILD Series Executive Producer Suzanne Lindbergh. “No one brings you closer to pop culture in such an immersive way. This evolutionary and new BUILD Studio gives us the opportunity to innovate storytelling and share the best thought leaders across the industry.”
The BUILD Studio is slated to host Neil Patrick Harris, Viola Davis, Nina Dobrev, J.K. Simmons and James McAvoy within the first week of opening.
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