Tech events continue to dominate calendars in New York City. ad:tech New York 2017 the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces the first wave of top speakers joining the agenda at its November 1-2 event. Aligning with the theme, “ad:tech: Innovation in the Post-Advertising Era,” the growing roster of brand leaders, innovators and practitioners spans a number of industries and will address the next era of innovation, as the show returns to the heart of the digital community in NYC.
“When you talk to folks in the industry about the idea of the ‘Post-Advertising Era,’ what comes through is the idea of digital transformation, and what that looks like in the day-to-day work,” said Jan Barthelemy, Global Brand Director for ad:tech and iMedia. “Advertising is by no means dead, but we’re seeing a steady shift in the practitioner’s balance between buying attention and having to more deeply understand the customer and figure out how to matter to them so they’ll permit the brand (and the marketing of that brand) in their decision-making journey. Our speakers all get that balance and are doing the work to re-imagine their teams’ use of data and technology to activate and deliver outcomes.”