NYC Local

Toshiba Sponsors Times Square New Year’s Eve Celebrations

Toshiba Corporation is boosting tech as a part of its sponsorship of New Year’s Eve celebrations in Times Square for 2017.

The world’s biggest countdown party will feature a series of events and entertainment, which will be shown on the giant TOSHIBA VISION dual LED screen atop One Times Square, below the festive Times Square New Year’s Eve Ball. More than one million people are expected to attend Times Square celebrations.

As the clock strikes one minute before midnight on December 31st, all eyes will be on TOSHIBA VISION as it screens the 60-second light and sound countdown extravaganza. One billion viewers are expected to watch the countdown from all around the globe via television and online broadcast.

The countdown party itself will include live music performances by superstar celebrities, such as Mariah Carey, Thomas Rhett, DNCE and Rachel Platten. Also, Bill Nye “the Science Guy” will take to the stage to commemorate the 25th anniversary of ExploraVision (, an educational science and technology competition held in North America by Toshiba Corp. and the National Science Teachers Association (NSTA).

During the day, TOSHIBA VISION will showcase international countdowns for major cities in different time zones as follows (all times in EST):

10.00am: Tokyo, Japan
11.00am: Beijing, China / Singapore / Manila, Philippines
12.00pm: Jakarta, Indonesia / Hanoi, Vietnam / Bangkok, Thailand
1.00pm: Dhaka, Bangladesh
1.30pm: New Delhi, India
3.00pm: Dubai, UAE
4.00pm: Riyadh, Saudi Arabia / Moscow, Russia
5.00pm: Cairo, Egypt / Athens, Greece / Istanbul, Turkey

The hourly countdown for New York will begin at 5.59pm.

Toshiba has been the sponsor for the New York Times Square’s New Year’s Eve celebrations since the 2010 countdown

To find out more about Toshiba, visit

TOSHIBA VISION — New York New Year’s Eve Countdown:



Written by the editors, staff, partners and interns of New York City Wired. A site dedicated to technology business news and culture in and around New York City.