Empire State Building Upgrades Tech For Observatory Visitors

Empire State Realty Trust, owners of the famed Empire State Building in Midtown Manhattan unveiled upgrades to its Observatory elevator experience for visitors.  The company launched elevators that provide a special unique show including sound and special effects created by design studio Imaginary Forces. The show plays on the ceiling of the elevator cars both on the ascent to and descent from the famous 86 Floor Observatory. The shows kicked off in August. The remainder of the elevators will be upgraded in the future.

Dan Gregoras and Jeremy Cox creative directors of Imaginary Forces, started the project in 2015, leading team of  visual effects artists and audio composers. There were two unique guest experiences created in the process. The show kicks off as soon as the elevator doors close.

“Located at the heart of New York City, the Empire State Building provides fresh, fun and educational experiences,” said Jean-Yves Ghazi, Director of the Observatory. “Our new elevator shows not only add entertainment for our visitors but by putting them on the ceiling, we give each visitor the opportunity to be fully immersed in our world.”

On the elevators descent, the show comes to a close by showcasing various features of the art deco designed lobby, with special features leading to the iconic mural at the Fifth Avenue entrance. For more information about the show visit


Monica Link

Monica Link

Monica Link, Publisher and Editor for New York City Wired, is a New York City-based multi-media journalist, entrepreneur and performer producing media including content, stage, film and events. Her resume includes interviews with celebrities, New York Times bestsellers, executives and fashion designers. Ms. Link is the founder of Link4Productions Media and Entertainment. The production company has produced sold out events with thousands of attendees, live theater written and produced by Monica Link, and technology and fashion media websites New York City Wired and Snobby Diva. Her performance credits include singing soprano with a Stellar Award nominated choir and theater stage actress. Monica also writes and serves as on on-air journalist. Her media writing and on-air work include Bold TV, National Mortgage News, Tribes art reviews, and the New York Observer.