Brooklyn-based Fi, a pet technology startup focused on smart dog innovation, announced it has secured $30 million in series B funding The fundraising was led by Longview Asset Management, with participation from Advance Venture Partners (AVP), Gokul Rajaram as well as existing investors RRE Ventures, Lerer Hippeau, and Freestyle.
The company announced in a statement that the additional funding will help recruit staff and boost the capabilities and innovation of its products.
“It’s been a great experience working with Fi since we led the seed round in 2017,” said Andrea Hippeau, Principal at Lerer Hippeau. “We’ve seen the product go from prototype to launch and now mass adoption by pet parents. We cannot wait to see where this next round of funding will take the company.”
Since launching in March 2019, Fi has quickly grown into the top smart dog collar option for dog parents. Continuing to lead the charge in the space, Fi released in Q4 the Fi Series 2 to improve its already unparalleled battery life (up to three months) and provide faster and more reliable escape detection.
“I’m incredibly excited to bring Chuck Murphy of Longview and the new investors on board,” said Jonathan Bensamoun, Founder and CEO of Fi. “Chuck and Longview have invaluable experience as public and private investors in the pet space. They were sitting front row through the acquisition of Chewy by PetSmart in 2017 in what is to this day a flagship deal for the industry. I couldn’t think of better partners to take the company to the next level.”
For more breaking New York City technology news and culture, follow us on Twitter and Instagram @NYCWired.