Alyce, a Personal Experience corporate gifting platform, announced it has completed a $30 million Series B financing led by General Catalyst with participation from incumbent investors Boston Seed Capital, Golden Ventures, Manifest, Morningside and Victress Capital.
The new financing brings Alyce’s total funding to date to $48 million and fuels the company’s rapid growth through R and D, hiring, increased sales, and customer support. The company also announced it has added General Catalyst’s Executive-in-Residence Lou Shipley to its board and Managing Partner Larry Bohn will become a board observer.
“As everyone was flooded with spam last year unsubscribing soared. When a prospect opts out, that’s forever. It’s clear that both brands and customers crave the same thing – a much more purposeful and relatable way to engage,” Greg Segall, founder and CEO of Alyce said in a statement. “The Alyce platform puts the relationship at the center of every interaction creating authentic moments rather than impersonal ‘touches’. Building Personal Experiences are more respectful and sustainable because investments don’t end up in landfill or at the bottom of a closet, brands meaningfully connect with prospects or employees, and recipients greatly prefer being given choice. Those connections are what can convert a prospect to a customer.”
Since its founding in 2015, Alyce’s annual revenue growth has consistently increased, topping 300 percent year-over-year growth from 2019 to 2020. The company’s growing customer base includes Marketo (an Adobe Company), G2, Lenovo, Wex, Invision, DialPad, GrubHub, and 6Sense.